We're all looking for new ways to try and gain some extra time back in our lives, so it makes sense to look at a CRM system as a way of getting some extra hours back throughout our hectic working weeks. But how can a CRM system save you time exactly?

A Customer Relationship Manager (CRM) is a software/system used to store and manage all your current and potential customer’s data. It uses data analysis about a customer’s journey to improve business relationships, promote an organisation and help with workflow automation, which leads to an increase in customer satisfaction and customer retention.