Why We Use Storyblok (and Why Headless CMS Is the Future of Web Development)

The Old Way of Managing Content? It’s Showing Its Age

Traditional CMS platforms — think WordPress, Joomla, or even older builds of Drupal — were designed for a different web. Back when websites were monolithic and desktop-only, these tools made sense.

Fast forward to 2025, and content needs to be flexible, fast, and platform-agnostic. That’s why at Oomph, we’ve gone all-in on headless CMS — and Storyblok is our go-to.

What Is a Headless CMS, Anyway?

A headless CMS separates your content (the “body”) from your presentation layer (the “head”). Instead of being tightly coupled to a template, your content is stored cleanly and delivered via API — ready to be used anywhere: websites, apps, digital signage, even wearables.

It’s cleaner, faster, and far more scalable than the old “log into the backend and edit a page” model.

Why We Use Storyblok

There are a lot of headless CMSs out there, but Storyblok stands out — and here’s why it works so well for our clients at Oomph:

Visual Editing, Without the Bloat

Storyblok gives marketers and content editors a real-time visual editor, so you can see your changes before you hit publish — without compromising developer flexibility under the hood.

Component-Based Content

We build flexible components — think hero banners, testimonials, product cards — that you can re-use and re-order however you like. This gives you structure and creative freedom.

Performance Meets Flexibility

Paired with modern frameworks like Nuxt or Next.js, Storyblok delivers lightning-fast sites, powered by static site generation or on-demand rendering. Great for SEO, user experience, and scaling.

Multi-Language and Multi-Channel Ready

Need a site in 12 languages? Want to push the same content to a mobile app or microsite? Storyblok handles it with ease.

A Better Experience for Everyone

• For editors: Easy to update, preview, and manage content — without touching code.

• For developers: Full control of the frontend, freedom to use modern tech stacks, and a clean content API.

• For end users: Faster sites, better UX, and more consistent experiences across platforms.

That’s why we use it. It just works.

Storyblok + Oomph = Scalable, Flexible Websites

We’ve been delivering headless builds using Storyblok for brands that need more than just “a website.” Whether it’s a full digital experience, multi-site setup, or a marketing team that needs autonomy — we tailor the setup to fit.

At Oomph, we don’t just implement tools. We build systems that last. Storyblok helps us do that.